Three Fatal Marketing Errors To Avoid

The Globe and Mail had an interesting article today regarding the three fatal marketing errors to avoid.

1. Failing to take it slow
2. Neglecting your best buyers
3. Leading with tactics

Read more about what these mistakes are doing to harm your business and how to avoid them. Three Fatal Marketing Errors To Avoid

3 Marketing Lessons From Facebook’s Instagram Acquisition

We came across a really interesting article by Matthew Siegel on Facebooks’s Instagram acquisition. We can all learn something from a business like Facebook and how it continues to grow.

Read Matthew’s article below.

This week, pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus content distribution.

Designer Closet Guys On CTV Morning Live!

We are happy to announce that Designer Closet Guys appeared on CTV Morning Live, Monday April 16,2012.

If you couldn’t catch the segment, or if you just want to see it again, here it is! DCG on CTV!

A Great PR Stunt!

What a great PR stunt! This would definitely get people talking!

To launch the high quality TV channel TNT in Belgium a big red push button was placed on an average Flemish square of an average Flemish town.

A sign with the text “Push to add drama” invited people to use the button.

See what happened!

 

Roadmap to Social Media Posting

To post or not to post? That is the question!

A fun little roadmap to determine where you should post your status!

Happy Posting!

Social media: The age of disconnection

 

The Vancouver Sun featured this article: “Social media: The age of disconnection.”

Do you think Social Media is actually “Connecting” society or “Disconnecting”?

Take a look!

Social media: The age of disconnection

Four Spring-Cleaning Tips for Your Business

Entrepreneur.com featured an article by Joey Faucette, entitled ”Four Spring-Cleaning Tips for Your Business”

Spring-clean your business by answering these four questions about how you work.

  1. When you talk about your company, what words do you use?
  2. Who do you listen to more — yourself or your client?
  3. Are your customers staying with you?
  4. Are you open to new methods of customer acquisition?

Read the entire article by Joey Faucette featured on entrepreneur.com More

TLH Heliskiing website is LAUNCHED!

 

TLH Heliskiing website is LAUNCHED!! Special thanks to everyone involved in this exciting project!!

Visit www.tlhheli.com to check it out!

 

Entrepreneurs Need Creative Thinking After the Idea

Entrepreneurs Need Creative Thinking After the Idea

by Martin Zwilling

Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges.

There is a tough balance here to achieve, since a large portion of starting and running a business requires analytical, logical thinking. In fact, our education and training to logically associate related concepts reduces our ability to add the creative side, even though we were all born without that bias. Maybe that’s why “thinking outside the box” is so rare.

How Customer-Focused is Your Website?

How Customer-Focused is Your Website? Stalking the Narcissistic Web!

You’re at a dinner reception. The stranger next to you strikes up a conversation.

It only takes a few minutes before you realize: “This guy’s completely self-absorbed.” No matter how hard you try, every topic leads back to him. Soon, you find yourself inching away.

Guess what? You can find the same thing on the web. Sites that are egocentric. More interested in talking about themselves than solving customer problems. However, unlike the dinner reception situation, your escape from a self-absorbed website is quick and painless.